I'm a business coach for Christians with a 9-to-5 who feel called to start a service-based business. I'm the co-founder of Heroshe, a multi-seven-figure logistics company I built and ran for 13 years, serving tens of thousands of customers across six countries, and the host of the Start That Business Podcast, a top 2% globally ranked show.

No. Everything I teach is built around starting your service-based business without leaving your job yet. You build in small pockets of protected time, before work, on lunch breaks, and in focused evening blocks, with a clear sequence so you always know your one next step. Your paycheck funds your calling while you build.

Start with the free Called But Stuck Quiz. In three minutes, you'll find out which of the four waits has kept you stuck and what your first step is. Then book a Business Clarity Session. We’ll work through the ideas you’re considering and choose one clear direction, together. Most of my clients discover their business idea is a skill they’re already using to help people for free.

No. Every episode of the Start That Business Podcast works like a free discovery call. You hear how I coach, how I think, and how I help people get unstuck, so you can decide if we’re a fit before you spend a dollar. When you’re ready to talk through your business, book a Business Clarity Session.

The Start That Business Intensive (STBI) is my 12-week program of 1:1 coaching and done-for-you implementation that helps you build and launch your first service-based business, ready to serve your first paying client, without leaving your job yet. Full details and investment are on the coaching page.

You can work with me by booking one of my two 1:1 sessions on the services page:

• Business Clarity Session ($295): decide what to start and your next right step

• Your First Paid Offer Setup ($750): get your first paid offer built and set up so people can book and pay you

No. I only work with service-based businesses, where you get paid to help people with your skills and expertise, like coaching, consulting, bookkeeping, design, virtual assistance, etc.. Every program, session, and resource I offer is built for starting a service-based business.

No. I coach Christian professionals, men and women, who feel called to start a service-based business without leaving their job yet.

I would love to prayerfully consider your speaking request. Submit your event details via my speaking form, so I can review and respond to your speaking request..

It depends. If your message serves Christians with a 9-to-5 starting their first service-based business, then submit your pitch on my guest page. I personally review and prayerfully respond to every pitch.